Trust & Care – Two Hallmarks of Supply Chain Segmentation and Supply Chain Optimization
Supply Chain Segmentation Supply Chain Optimization Drives Today’s Digital Marketing – This is how I explained the situation to a group of a senior executives of the company I was consulting to recently.

The profitability was falling, and customers were abandoning the company (I cannot go into too much specifics of the case for obvious reasons of confidentiality).

Let us say that each customer segment was unhappy Supply Chain Optimization.

High net worth customers were unhappy because they were not getting the premium service they expected Supply Chain Optimization.
They would place or order and get a very mediocre service (from their point of view).

I do not want to go into too much detail of their frustration because I do not want to reveal more details of the company Supply Chain Optimization.

But suffice it to say that the experience was akin to paying for a sports luxury vehicle, and getting a cheap low-end vehicle.

On the other hand, mass market was not happy either.
This was surprising! Everyone in the client’s team was astonished to see the data. But the truth could not be denied.

A number of focus groups revealed that they were unhappy because they could get the same product for much lower price elsewhere.

The results were predictable – high customer churn, Supply Chain Optimization accompanied by falling profits.

The main reason was that all these various customer segments Supply Chain Optimization were being served by a single supply chain that was a happy medium of all their requirements.

If You Do Not Show Your Care to Your Customers, Why Would They Care For You?
No wonder, none of the customers felt that they were getting what they deserved.

The company Supply Chain Optimization was clearly not showing their customers that they cared for them, and as a result most customers simply voted with their feet.