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The Value Of Loyalty?

I would not have known who Ed Catmull was, except for a passage in Steve Jobs’ biography by Walter Isaacson.

Ed was the head of Pixar who repositioned the company from making ultra-high end graphics designing PCs to a company making beautiful stories into animated films using computer graphics.

As the story goes, at one point in his career, Steve was out of Apple and focused on making Pixar succeed as a computer company, while Ed was trying to building Pixar’s film business in parallel.

Disney saw the potential of this technology, and offered Ed a lucrative deal to come and work for them making such films. By all accounts Disney had more clout, and stronger resource platform to help Ed do the most important thing in his life – yet he stuck to Steve Jobs.

As a result Pixar got the contract to make “Toy Story” and, Pixar’s outstanding success gave Steve his second come back into Apple.

The rest is history.

Awed as I am by Jobs’ accomplishments in creating outstanding products using a judicious mix of internal and external resources, his ability to inspire this type of loyalty struck me as extra-ordinary.

In today’s world of transient affiliations, it was even more extra-ordinary.

The value of loyalty is clear – it rebuilt Steve’s career, and built Ed’s career. If you look at most careers carefully, you will discover the value of loyalty built into them.

In one of my next blogs, I will explore “How to Inspire Loyalty?”

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Vivek Sood

I write about "The Supply Chain CEOs", "The 5-STAR Business Networks", and, how to "Unchain Your Corporation". In my work, I help create extraordinary corporate results using several 'unique' supply chain methodologies. Contact me for interesting, high impact projects, or, to get access to my IP for creating transformations using these methodologies.

  • Punit Mandhan says:

    In reality loyalty on a personal level is something that is earned. If you show others loyalty you may find them loyal to you. I say “may” because there are some people that don’t seem to know what real loyalty is. You’ll never earn their loyalty because they just don’t know what it is.

    Loyalty is something very very important to me.

    In the case of the loyalty my wife and I mutually have for one another: there exists a feeling of safety since we know we can trust each other implicitly. My children are both very secure in the knowledge that Mom and Dad are always there and as such a familial loyalty exists between us and them.

    When I was in the military you occasionally heard the term “keep the faith.” It is a form of loyalty that assures you the guy next to you has your back and they know you have theirs.

    If you ever walked into the Combat Electronics shop I lead on board ship early in the morning just after muster you’d hear all sorts of cat-calls and general grab assery. The guys would be calling each other names that would normally start a fight in a bar.

    In fact if you weren’t on the receiving end of this treatment you could be assured you weren’t considered part of the team. You were a nobody…

    Yet this crew always had each other’s back. And if you had the temerity to start something with one of our guys you’d have the whole team to deal with.

  • John Michael Cule says:

    My own moral judgement is not for sale.

    If I have given my loyalty to someone (a thing I rarely do) and they turn out not to be worthy of it then I will, regretfully, side with my own judgement.

    I also sincerely hope the universe does not find it necessary to test the bold assertion I just made.

  • Madeline says:

    I totally know what you mean You mean like you own a business that no one can compete with you, so you can always be top of your game,

    yes business can be loyalty to you for life, just find a startup no one has ever done it before just original business idea, then you will be the first company to get the credit of everything like the next 20 years people will remember what your business was, because you are the original no one can delete you, like Amazon before it was startup now giant company almost impossible to beat it and Jeff Bezos he earned a business loyalty for his life because he was first of online shopping commerce, you do like that and you will earn business loyalty for life

  • Peter Berghold, Dev Ops Engineer and Developer says:

    Loyalty where?

    Professional world…
    I grew up in a time that saw the decline of loyalty between both directions of employer and employee. When folks are laid off by decisions made “in the rear with the gear” using a spreadsheet rather than analyzing the worth of employees to an organization you know there is no loyalty that the employer feels toward the employee.

    On the other hand employees in my field (IT) found that the only way to increase income and get promoted was to leave one job for another. So much for being loyal to your employer.

    I see this as a net detriment to the workplace. There used to be a time not that long ago when you started with a company and you were there until you retired. That doesn’t exist any more. In that environment you grew your employees from the inside and promoted from within. Those days are gone forever….

  • Hamlern tentrenkards says:

    Do you think our politicians are actually loyal to their voters? I don’t care what party they belong to their first loyalty is to staying in power. The promises they make on the campaign trail don’t mean squat. They’ll sell out their voters in a heartbeat if it suits them politically.

  • Marry derlin says:

    Loyalty is a big deal to me when it comes to friends, coworkers, acquaintances and especially family. I tend to not let people into my inner circle very easily and one of the hurdles is I am super sensitive to “fake people” or people that will sell me out in a heart beat. One such person in my life has told me repeatedly how I am like a brother to her and yet she trashes me behind my back every chance she gets. You guessed it, she’s at arm’s length and I have no loyalty to her since she shows me none.

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